That's smart, guys. Real smart.
Apr. 19th, 2010 03:30 amAnd I mean in the "S-M-R-T, that spells smart" way.
Okay, to set the scene, waaaaaay back in September of 2009 (you know, the Dark Ages), the flavored tobacco ban became law. This ban was intended to try and help cut down on underage smoking. So, because of this ban, cigarette companies couldn't produce or market flavored cigarettes any more. However, this ban did not apply to other tobacco products.
"Oh! A loophole!"
So, it turns out that Camel is test-marketing a few items like "Camel Orbs" which looks like breath mints or candy, "Camel Strips" which looks like breath freshening strips, and "Camel Sticks" which look a bit like toothpicks.
Now, think back to when you were a kid. How often did you look in your mom's purse for candy? Well, I'm going to bet, every few days. So what's going to happen when Junior finds a packet of these Camel Orbs? Well, unless he knows what they are, I'm betting he's going to down them like Tic-Tacs.
And Camel (well, RJR Tobacco) isn't the only company test-marketing these things. How long before the lawsuits, I wonder?
Okay, to set the scene, waaaaaay back in September of 2009 (you know, the Dark Ages), the flavored tobacco ban became law. This ban was intended to try and help cut down on underage smoking. So, because of this ban, cigarette companies couldn't produce or market flavored cigarettes any more. However, this ban did not apply to other tobacco products.
"Oh! A loophole!"
So, it turns out that Camel is test-marketing a few items like "Camel Orbs" which looks like breath mints or candy, "Camel Strips" which looks like breath freshening strips, and "Camel Sticks" which look a bit like toothpicks.
Now, think back to when you were a kid. How often did you look in your mom's purse for candy? Well, I'm going to bet, every few days. So what's going to happen when Junior finds a packet of these Camel Orbs? Well, unless he knows what they are, I'm betting he's going to down them like Tic-Tacs.
And Camel (well, RJR Tobacco) isn't the only company test-marketing these things. How long before the lawsuits, I wonder?